One of the biggest challenges corporates (both large and small) face is that of executing strategy. The world is full innovative ideas and thoughts but seldom do the thinkers have the bandwidth or the ability to tranlate to tangible deliverables on the ground.
There is value in individuals and teams who understand both the executive suite and the frontline. Even more value in those that can get things done, marrying the 2 worlds.
What better place to be than a Project Management role, bridging the divide between the 2 worlds.